When analyzing the performance of an email sent, we usually check the figures related to the Open Rate, Click Through Rate, Bounces, or the number of unsubscribes but, thanks to the Artificial Intelligence of Einstein, we can now go one step beyond by enriching that information. Are our clients engaged with our emails? Which is … Continue reading Einstein Insights, Email Tracking beyond Open and Click Rates →

If there is something I really like about Salesforce is that they always listen to the community - the Trailblazers. We are an active contributor that helps to improve the capabilities of the Clouds. For some time now, the community has been asking for improvements in the way A/B/…/n Testing can be performed in Marketing … Continue reading A,B,…,n Testing in Journey Builder, now by simple drag-and-drop →

In previous posts, we talked about how to build emails and how to track the results in Marketing Cloud, but we missed the most important step in between both tasks, how to test the emails before pressing the Send button. Nowadays, there are more email clients and devices with different screen resolutions than ever (the … Continue reading Testing Emails – Better late than sorry →

If you are an email developer, tester or just a person who at some moment of your life you received an email whose design was not displayed properly, this new post will help you to understand why it happens and how companies can reduce the risk of sending emails that are not responsive to most … Continue reading Creating Responsive Email Designs thanks to Litmus →

Google Analytics has become an indispensable tool to track all the activity is occurring in a website and to have a better understanding about how the customers are interacting since they landed in the website until a product is purchased from there (or not). Then, what is the aim of integrating Marketing Cloud with Google … Continue reading Integrating Google Analytics 360 with Marketing Cloud →

Now we are living in the era of Big Data and Analytics, tracking and reporting are two features we must to know in Marketing Cloud. When we are creating journeys, sending emails or SMS, it is mandatory to understand how the customers are interacting with the communications so we can adapt our campaigns accordingly and … Continue reading Tracking for success – Design, Build, Test, Learn, Repeat →

Journey Builder is probably the flagship feature of Marketing Cloud, it helps to automate process, design flows for specific business scenarios and accompany the customers throughout their life cycle with the brand. But moreover, it integrates the different Clouds of Salesforce like Marketing Cloud with Sales Cloud or Service Cloud, being able to interact in … Continue reading The amazing journey of creating Journeys →

Decide whether to go with a Multi-Org or Single-Org approach requires a deep analysis and time. With this post, I am trying to provide the key elements to understand how each approach works, but it doesn't mean that has to be strictly followed and applicable in your business case. During the AS-IS and TO-BE analysis … Continue reading To Multi-Org, or not to Multi-Org, that is the approach →

On 14 April 2016, the new GDPR regulation was adopted but it wasn't until 25 May 2018 when it became enforceable. Without going into details of the different points it contains and its lights and shadows, it meant a change of the mindset for all companies on how we should treat our customers' data. And … Continue reading Maintaining the communication preferences of our clients with Marketing Cloud →

The first thing that came to my mind when I started to study about the Marketing Cloud Connector was the famous scene of the movie Interestellar when the bulk beings can perceive five dimensions as opposed to four, able to see every moment in the past, present, and future. In spite of the obvious differences, … Continue reading The magic behind the Marketing Cloud Connector →