From Campaign Operations to Strategic Insights: Building my own Campaign Management Platform

This is a personal side project and an evolving proof of concept, built to explore how AI can help solve real-world CRM operational challenges. How 10 years of CRM experience and AI-assisted development helped me turn everyday operational challenges into a campaign management platform. The Context: Why I Built This Over the past 10 years, … Continue reading From Campaign Operations to Strategic Insights: Building my own Campaign Management Platform →

AI: From Hype to Reality in 2025

The year 2025 is upon us, and the world of Artificial Intelligence (AI) continues to evolve at a breakneck pace. While predicting the future with absolute certainty is impossible, current trends and advancements offer a glimpse into what we can expect. AI's Growing Influence: AI is poised to become even more deeply integrated into our … Continue reading AI: From Hype to Reality in 2025 →

Boosting email marketing capabilities thanks to the AI

In today's fast-paced digital world, businesses rely heavily on email marketing to connect with customers, nurture leads, and promote products. However, designing effective email content is often time-consuming, requiring a careful balance of personalization, creativity, and strategic thinking. This is where Artificial Intelligence (AI) steps in, offering powerful tools that can support and transform the … Continue reading Boosting email marketing capabilities thanks to the AI →

Welcome to the AI year

It is been only one month since we started 2023 and we can already confirm that the Artificial Intelligence will be the protagonist of the year or, at least, will keep us busy for a lot of time (which is a bit contradictory), but someone will have to play with all the different AI platforms … Continue reading Welcome to the AI year →