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There are three important elements for a successful Marketing Cloud mission. Sorry for the movie fans, we are not talking about the Charlie's Angels, The Three Musketeers, The Ghostbusters, or The Men in Black, but about a new series of kind of superheroes: the POA team. POA is formally known as Plan Of Action but, … Continue reading The three key pillars for a successful Marketing Cloud implementation
In previous posts, we talked about how to build emails and how to track the results in Marketing Cloud, but we missed the most important step in between both tasks, how to test the emails before pressing the Send button. Nowadays, there are more email clients and devices with different screen resolutions than ever (the … Continue reading Testing Emails – Better late than sorry
Now we are living in the era of Big Data and Analytics, tracking and reporting are two features we must to know in Marketing Cloud. When we are creating journeys, sending emails or SMS, it is mandatory to understand how the customers are interacting with the communications so we can adapt our campaigns accordingly and … Continue reading Tracking for success – Design, Build, Test, Learn, Repeat
Deciding whether to go with a Multi-Org or Single-Org approach requires a deep analysis and time. With this post, I am trying to provide the key elements to understand how each approach works, but it doesn't mean that has to be strictly followed and applicable in your business case. * Post updated on 2021 December … Continue reading To Multi-Org, or not to Multi-Org, that is the approach
On 14 April 2016, the new GDPR regulation was adopted but it wasn't until 25 May 2018 when it became enforceable. Without going into details of the different points it contains and its lights and shadows, it meant a change of the mindset for all companies on how we should treat our customers' data. And … Continue reading Maintaining the communication preferences of our clients with Marketing Cloud
The first thing that came to my mind when I started to study about the Marketing Cloud Connector was the famous scene of the movie Interestellar when the bulk beings can perceive five dimensions as opposed to four, able to see every moment in the past, present, and future. In spite of the obvious differences, … Continue reading The magic behind the Marketing Cloud Connector
When we start the Marketing Cloud journey (in the sense of a project, not the Journey Builder feature), the very first point we have to take into account is data. Understanding data like the source(s) of information that will feed Marketing Cloud. In a real project, the high expectations and/or the desire of starting to … Continue reading The importance of data. Make One Step Back To Make Two Steps Forward
Consulting the Cloud 