A,B,…,n Testing in Journey Builder, now by simple drag-and-drop

If there is something I really like about Salesforce is that they always listen to the community - the Trailblazers. We are an active contributor that helps to improve the capabilities of the Clouds. For some time now, the community has been asking for improvements in the way A/B/…/n Testing can be performed in Marketing … Continue reading A,B,…,n Testing in Journey Builder, now by simple drag-and-drop →

The amazing journey of creating Journeys

Journey Builder is probably the flagship feature of Marketing Cloud, it helps to automate process, design flows for specific business scenarios and accompany the customers throughout their life cycle with the brand. But moreover, it integrates the different Clouds of Salesforce like Marketing Cloud with Sales Cloud or Service Cloud, being able to interact in … Continue reading The amazing journey of creating Journeys →