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When analyzing the performance of an email sent, we usually check the figures related to the Open Rate, Click Through Rate, Bounces, or the number of unsubscribes but, thanks to the Artificial Intelligence of Einstein, we can now go one step beyond by enriching that information. Are our clients engaged with our emails? Which is … Continue reading Einstein Insights, Email Tracking beyond Open and Click Rates
Google Analytics has become an indispensable tool to track all the activity is occurring in a website and to have a better understanding about how the customers are interacting since they landed in the website until a product is purchased from there (or not). Then, what is the aim of integrating Marketing Cloud with Google … Continue reading Integrating Google Analytics 360 with Marketing Cloud
Now we are living in the era of Big Data and Analytics, tracking and reporting are two features we must to know in Marketing Cloud. When we are creating journeys, sending emails or SMS, it is mandatory to understand how the customers are interacting with the communications so we can adapt our campaigns accordingly and … Continue reading Tracking for success – Design, Build, Test, Learn, Repeat
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