Maintaining the communication preferences of our clients with Marketing Cloud

On 14 April 2016, the new GDPR regulation was adopted but it wasn't until 25 May 2018 when it became enforceable. Without going into details of the different points it contains and its lights and shadows, it meant a change of the mindset for all companies on how we should treat our customers' data. And … Continue reading Maintaining the communication preferences of our clients with Marketing Cloud