Tag: Email Development

From Campaign Operations to Strategic Insights: Building my own Campaign Management Platform

This is a personal side project and an evolving proof of concept, built to explore how AI can help solve real-world CRM operational challenges. How 10 years of CRM experience and AI-assisted development helped me turn everyday operational challenges into a campaign management platform. The Context: Why I Built This Over the past 10 years, … Continue reading From Campaign Operations to Strategic Insights: Building my own Campaign Management Platform →

Boosting email marketing capabilities thanks to the AI

In today's fast-paced digital world, businesses rely heavily on email marketing to connect with customers, nurture leads, and promote products. However, designing effective email content is often time-consuming, requiring a careful balance of personalization, creativity, and strategic thinking. This is where Artificial Intelligence (AI) steps in, offering powerful tools that can support and transform the … Continue reading Boosting email marketing capabilities thanks to the AI →

Creating Responsive Email Designs thanks to Litmus

If you are an email developer, tester or just a person who at some moment of your life you received an email whose design was not displayed properly, this new post will help you to understand why it happens and how companies can reduce the risk of sending emails that are not responsive to most … Continue reading Creating Responsive Email Designs thanks to Litmus →

Building emails in Marketing Cloud

This is probably one of the topics that generate more discussions in an implementation project of Marketing Cloud. Maybe because there are too many different ways of creating emails, there are different teams involved in the process or because the end-users don't know the tool (or a mix of everything). In this new post, I … Continue reading Building emails in Marketing Cloud →