Integrating Google Analytics 360 with Marketing Cloud

Google Analytics has become an indispensable tool to track all the activity is occurring in a website and to have a better understanding about how the customers are interacting since they landed in the website until a product is purchased from there (or not). Then, what is the aim of integrating Marketing Cloud with Google … Continue reading Integrating Google Analytics 360 with Marketing Cloud

To Multi-Org, or not to Multi-Org, that is the approach

Deciding whether to go with a Multi-Org or Single-Org approach requires a deep analysis and time. With this post, I am trying to provide the key elements to understand how each approach works, but it doesn't mean that has to be strictly followed and applicable in your business case. * Post updated on 2021 December … Continue reading To Multi-Org, or not to Multi-Org, that is the approach

The magic behind the Marketing Cloud Connector

The first thing that came to my mind when I started to study about the Marketing Cloud Connector was the famous scene of the movie Interestellar when the bulk beings can perceive five dimensions as opposed to four, able to see every moment in the past, present, and future. In spite of the obvious differences, … Continue reading The magic behind the Marketing Cloud Connector