Tag: technology

Beyond Campaign Management: Bringing a Customer-Centric View to the Campaign Management Platform

This is a continuation of my personal Campaign Management Platform project, an evolving proof of concept developed with Claude to explore practical solutions to CRM operational challenges. From managing campaign execution to understanding communication pressure, audience coverage and potential overlaps. What is new? The initial objective was to bring campaign planning, execution, approvals and reporting … Continue reading Beyond Campaign Management: Bringing a Customer-Centric View to the Campaign Management Platform →

From Campaign Operations to Strategic Insights: Building my own Campaign Management Platform

This is a personal side project and an evolving proof of concept, built to explore how AI can help solve real-world CRM operational challenges. How 10 years of CRM experience and AI-assisted development helped me turn everyday operational challenges into a campaign management platform. The Context: Why I Built This Over the past 10 years, … Continue reading From Campaign Operations to Strategic Insights: Building my own Campaign Management Platform →

Boosting email marketing capabilities thanks to the AI

In today's fast-paced digital world, businesses rely heavily on email marketing to connect with customers, nurture leads, and promote products. However, designing effective email content is often time-consuming, requiring a careful balance of personalization, creativity, and strategic thinking. This is where Artificial Intelligence (AI) steps in, offering powerful tools that can support and transform the … Continue reading Boosting email marketing capabilities thanks to the AI →