A,B,…,n Testing in Journey Builder, now by simple drag-and-drop

If there is something I really like about Salesforce is that they always listen to the community - the Trailblazers. We are an active contributor that helps to improve the capabilities of the Clouds. For some time now, the community has been asking for improvements in the way A/B/…/n Testing can be performed in Marketing … Continue reading A,B,…,n Testing in Journey Builder, now by simple drag-and-drop

Testing Emails – Better late than sorry

In previous posts, we talked about how to build emails and how to track the results in Marketing Cloud, but we missed the most important step in between both tasks, how to test the emails before pressing the Send button. Nowadays, there are more email clients and devices with different screen resolutions than ever (the … Continue reading Testing Emails – Better late than sorry

Creating Responsive Email Designs thanks to Litmus

If you are an email developer, tester or just a person who at some moment of your life you received an email whose design was not displayed properly, this new post will help you to understand why it happens and how companies can reduce the risk of sending emails that are not responsive to most … Continue reading Creating Responsive Email Designs thanks to Litmus