Beyond Campaign Management: Bringing a Customer-Centric View to the Campaign Management Platform

This is a continuation of my personal Campaign Management Platform project, an evolving proof of concept developed with Claude to explore practical solutions to CRM operational challenges. From managing campaign execution to understanding communication pressure, audience coverage and potential overlaps. What is new? The initial objective was to bring campaign planning, execution, approvals and reporting … Continue reading Beyond Campaign Management: Bringing a Customer-Centric View to the Campaign Management Platform →

From Campaign Operations to Strategic Insights: Building my own Campaign Management Platform

This is a personal side project and an evolving proof of concept, built to explore how AI can help solve real-world CRM operational challenges. How 10 years of CRM experience and AI-assisted development helped me turn everyday operational challenges into a campaign management platform. The Context: Why I Built This Over the past 10 years, … Continue reading From Campaign Operations to Strategic Insights: Building my own Campaign Management Platform →

The three key pillars for a successful Marketing Cloud implementation

There are three important elements for a successful Marketing Cloud mission. Sorry for the movie fans, we are not talking about the Charlie's Angels, The Three Musketeers, The Ghostbusters, or The Men in Black, but about a new series of kind of superheroes: the POA team. POA is formally known as Plan Of Action but, … Continue reading The three key pillars for a successful Marketing Cloud implementation →

The importance of data. Make One Step Back To Make Two Steps Forward

When we start the Marketing Cloud journey (in the sense of a project, not the Journey Builder feature), the very first point we have to take into account is data. Understanding data like the source(s) of information that will feed Marketing Cloud. In a real project, the high expectations and/or the desire of starting to … Continue reading The importance of data. Make One Step Back To Make Two Steps Forward →