From Campaign Operations to Strategic Insights: Building my own Campaign Management Platform

This is a personal side project and an evolving proof of concept, built to explore how AI can help solve real-world CRM operational challenges. How 10 years of CRM experience and AI-assisted development helped me turn everyday operational challenges into a campaign management platform. The Context: Why I Built This Over the past 10 years, … Continue reading From Campaign Operations to Strategic Insights: Building my own Campaign Management Platform →

The three key pillars for a successful Marketing Cloud implementation

There are three important elements for a successful Marketing Cloud mission. Sorry for the movie fans, we are not talking about the Charlie's Angels, The Three Musketeers, The Ghostbusters, or The Men in Black, but about a new series of kind of superheroes: the POA team. POA is formally known as Plan Of Action but, … Continue reading The three key pillars for a successful Marketing Cloud implementation →

The importance of data. Make One Step Back To Make Two Steps Forward

When we start the Marketing Cloud journey (in the sense of a project, not the Journey Builder feature), the very first point we have to take into account is data. Understanding data like the source(s) of information that will feed Marketing Cloud. In a real project, the high expectations and/or the desire of starting to … Continue reading The importance of data. Make One Step Back To Make Two Steps Forward →