Enabling new marketing ideas thanks to the blockchain

Blockchain technology is here to stay, that is a fact, it is not the future anymore but something the majority of the companies should at least be curious to learn. Probably the first things that come to our minds when we think about the blockchain are the Bitcoin, NFTs and Elon Musk, but that is … Continue reading Enabling new marketing ideas thanks to the blockchain

Yes! We can create complex segments in Marketing Cloud by just drag-and-drop

The audience definition of a campaign is sometimes a really time-spending task, not only because the data architecture can be complex, but also because the marketing automation tool might not be ready to make this task in a really optimal and user-friendly way. Running SQL queries or importing the final audience from a file into … Continue reading Yes! We can create complex segments in Marketing Cloud by just drag-and-drop

The three key pillars for a successful Marketing Cloud implementation

There are three important elements for a successful Marketing Cloud mission. Sorry for the movie fans, we are not talking about the Charlie's Angels, The Three Musketeers, The Ghostbusters, or The Men in Black, but about a new series of kind of superheroes: the POA team. POA is formally known as Plan Of Action but, … Continue reading The three key pillars for a successful Marketing Cloud implementation

Einstein Insights, Email Tracking beyond Open and Click Rates

When analyzing the performance of an email sent, we usually check the figures related to the Open Rate, Click Through Rate, Bounces, or the number of unsubscribes but, thanks to the Artificial Intelligence of Einstein, we can now go one step beyond by enriching that information. Are our clients engaged with our emails? Which is … Continue reading Einstein Insights, Email Tracking beyond Open and Click Rates

A,B,…,n Testing in Journey Builder, now by simple drag-and-drop

If there is something I really like about Salesforce is that they always listen to the community - the Trailblazers. We are an active contributor that helps to improve the capabilities of the Clouds. For some time now, the community has been asking for improvements in the way A/B/…/n Testing can be performed in Marketing … Continue reading A,B,…,n Testing in Journey Builder, now by simple drag-and-drop

Testing Emails – Better late than sorry

In previous posts, we talked about how to build emails and how to track the results in Marketing Cloud, but we missed the most important step in between both tasks, how to test the emails before pressing the Send button. Nowadays, there are more email clients and devices with different screen resolutions than ever (the … Continue reading Testing Emails – Better late than sorry

Creating Responsive Email Designs thanks to Litmus

If you are an email developer, tester or just a person who at some moment of your life you received an email whose design was not displayed properly, this new post will help you to understand why it happens and how companies can reduce the risk of sending emails that are not responsive to most … Continue reading Creating Responsive Email Designs thanks to Litmus

Integrating Google Analytics 360 with Marketing Cloud

Google Analytics has become an indispensable tool to track all the activity is occurring in a website and to have a better understanding about how the customers are interacting since they landed in the website until a product is purchased from there (or not). Then, what is the aim of integrating Marketing Cloud with Google … Continue reading Integrating Google Analytics 360 with Marketing Cloud

Tracking for success – Design, Build, Test, Learn, Repeat

Now we are living in the era of Big Data and Analytics, tracking and reporting are two features we must to know in Marketing Cloud. When we are creating journeys, sending emails or SMS, it is mandatory to understand how the customers are interacting with the communications so we can adapt our campaigns accordingly and … Continue reading Tracking for success – Design, Build, Test, Learn, Repeat

The amazing journey of creating Journeys

Journey Builder is probably the flagship feature of Marketing Cloud, it helps to automate process, design flows for specific business scenarios and accompany the customers throughout their life cycle with the brand. But moreover, it integrates the different Clouds of Salesforce like Marketing Cloud with Sales Cloud or Service Cloud, being able to interact in … Continue reading The amazing journey of creating Journeys