Welcome to this little corner of the Cloud where you will find small pills of knowledge about specific topics around Marketing Cloud.
– “What can I find here?”
A bit of everything but, most of all, posts that concern most of the questions clients used to ask me within the different Marketing Cloud projects I have been involved. I also share the Salesforce best practices vs the real-world scenarios (a really interested topic), some tips and things I am learning that may be useful for your projects or just from the learning point of view.
But, above all, to open a debate with the Salesforce community where we can share our experiences.
– “Why Salesforce Marketing Cloud?”
It is true that Marketing Cloud is a great tool based on the ‘drag-and-drop’ functionality that can be easily managed by non-technical users but, during my professional career helping my customers to work with Salesforce technologies and Marketing Cloud, we realized that is not always that easy to use it when we are trying to design and build some scenarios.
Everything you will find here is based on my personal experience as a consultant after having different roles in Marketing Cloud, my thoughts about the projects that require Salesforce implementation, and a bit of understanding about all the work has to be done to succeed with Marketing Cloud and boost your business to the Cloud.