When we start the Marketing Cloud journey (in the sense of a project, not the Journey Builder feature), the very first point we have to take into account is data. Understanding data like the source(s) of information that will feed Marketing Cloud. In a real project, the high expectations and/or the desire of starting to … Continue reading The importance of data. Make One Step Back To Make Two Steps Forward →

Welcome to this little corner of the Cloud where you will find small pills of knowledge about specific topics around Marketing Cloud. - "What can I find here?" A bit of everything but, most of all, posts that concern most of the questions clients used to ask me within the different Marketing Cloud projects I … Continue reading Hello World →