Now we are living in the era of Big Data and Analytics, tracking and reporting are two features we must to know in Marketing Cloud. When we are creating journeys, sending emails or SMS, it is mandatory to understand how the customers are interacting with the communications so we can adapt our campaigns accordingly and … Continue reading Tracking for success – Design, Build, Test, Learn, Repeat
The amazing journey of creating Journeys
Journey Builder is probably the flagship feature of Marketing Cloud, it helps to automate process, design flows for specific business scenarios and accompany the customers throughout their life cycle with the brand. But moreover, it integrates the different Clouds of Salesforce like Marketing Cloud with Sales Cloud or Service Cloud, being able to interact in … Continue reading The amazing journey of creating Journeys
To Multi-Org, or not to Multi-Org, that is the approach
Deciding whether to go with a Multi-Org or Single-Org approach requires a deep analysis and time. With this post, I am trying to provide the key elements to understand how each approach works, but it doesn't mean that has to be strictly followed and applicable in your business case. * Post updated on 2021 December … Continue reading To Multi-Org, or not to Multi-Org, that is the approach
Maintaining the communication preferences of our clients with Marketing Cloud
On 14 April 2016, the new GDPR regulation was adopted but it wasn't until 25 May 2018 when it became enforceable. Without going into details of the different points it contains and its lights and shadows, it meant a change of the mindset for all companies on how we should treat our customers' data. And … Continue reading Maintaining the communication preferences of our clients with Marketing Cloud
The magic behind the Marketing Cloud Connector
The first thing that came to my mind when I started to study about the Marketing Cloud Connector was the famous scene of the movie Interestellar when the bulk beings can perceive five dimensions as opposed to four, able to see every moment in the past, present, and future. In spite of the obvious differences, … Continue reading The magic behind the Marketing Cloud Connector
Building emails in Marketing Cloud
This is probably one of the topics that generate more discussions in an implementation project of Marketing Cloud. Maybe because there are too many different ways of creating emails, there are different teams involved in the process or because the end-users don't know the tool (or a mix of everything). In this new post, I … Continue reading Building emails in Marketing Cloud
The importance of data. Make One Step Back To Make Two Steps Forward
When we start the Marketing Cloud journey (in the sense of a project, not the Journey Builder feature), the very first point we have to take into account is data. Understanding data like the source(s) of information that will feed Marketing Cloud. In a real project, the high expectations and/or the desire of starting to … Continue reading The importance of data. Make One Step Back To Make Two Steps Forward
Hello World
Welcome to this little corner of the Cloud where you will find small pills of knowledge about specific topics around Marketing Cloud. - "What can I find here?" A bit of everything but, most of all, posts that concern most of the questions clients used to ask me within the different Marketing Cloud projects I … Continue reading Hello World