Building emails in Marketing Cloud

This is probably one of the topics that generate more discussions in an implementation project of Marketing Cloud. Maybe because there are too many different ways of creating emails, there are different teams involved in the process or because the end-users don't know the tool (or a mix of everything). In this new post, I … Continue reading Building emails in Marketing Cloud

The importance of data. Make One Step Back To Make Two Steps Forward

When we start the Marketing Cloud journey (in the sense of a project, not the Journey Builder feature), the very first point we have to take into account is data. Understanding data like the source(s) of information that will feed Marketing Cloud. In a real project, the high expectations and/or the desire of starting to … Continue reading The importance of data. Make One Step Back To Make Two Steps Forward